FAQ
Questions we often get.
Short, and without the tech talk. Missing a question? Email or call us and we'll add it.
What exactly do you do?
We put an AI colleague in your business that handles your customer contact on its own. Nova reads incoming email and WhatsApp messages, understands what they are about and answers them in your own tone of voice. Phone can be added too.
It does not stop at answering: Nova schedules appointments, drafts quotes and records intake conversations. If it is unsure about something, it hands the message to a colleague of flesh and blood.
What makes you different from other AI companies?
Most parties sell you a project: months of discussion and research first, and only after that something that works. We deliver an AI colleague that already works and that we keep managing for you — we handle updates and maintenance, you have nothing to keep track of.
And you decide where your data lives: in our European cloud, or on a server at your own office. With most providers that is not a choice at all.
Does it work with the software we already use?
Nova works with your existing email, with WhatsApp Business and with your calendar — so you do not have to switch to something new and your team keeps working the way it is used to.
If you also use your own system for things like orders or customer records, we look at what is needed to let Nova work with it during the intake conversation.
How long before Nova is up and running?
You are usually live within four weeks. Novot AI completely unburdens you throughout the setup: we conduct an intake conversation together, analyze your existing communication from the past 90 days, and configure the system to match your company tone.
Then comes a shadow week where Nova prepares draft answers for your review. Only once you are 100% satisfied does the system go live.
What if Nova gives a wrong answer?
Every answer appears in your dashboard, where you can read it back and correct it. From every correction Nova remembers that exception, so the same mistake does not happen twice.
If Nova is unsure, it passes the message to your team instead of guessing.
What happens to our data?
With Nova Air messages are stored encrypted. So no one at our end can read along with what your customers write.
With Nova Vault your information sits on a server at your own office. That data does not leave the building.
What about privacy and GDPR compliance?
Novot AI complies 100% with European privacy laws (GDPR). Messages are processed encrypted, and data is never used to train external AI models.
With Nova Vault, your data even stays physically at your office.
Is Novot AI also suitable for smaller organizations?
Absolutely. Especially for smaller teams, the AI removes peak workload so no one is continuously interrupted by repetitive emails and phone calls.
Does Nova also work in English?
Yes. Nova automatically sees which language a message comes in and answers in that same language. Dutch and English are included as standard.
Do we have to tell our customers they are talking to an AI?
Yes, and since August 2026 that is no longer a choice. Writing about the AI Act, the European Commission states that people must be made aware they are interacting with a machine so they can make an informed decision. Those transparency rules took effect this month.
With Nova it is built in as standard: every message the AI sends makes clear it comes from an AI. You do not have to switch anything on for it, and you cannot switch it off by accident either.
Can Nova make decisions about our customers on its own?
For everyday work, yes: scheduling an appointment, changing an address, preparing a quote or cancelling an order are all carrying out what has already been agreed.
For decisions that genuinely affect someone it is different. Article 22 GDPR prohibits, as a rule, decisions based solely on automated processing that significantly affect someone; the Dutch implementation act carves out an exception in article 40 only in narrowly described cases, and not on the basis of profiling.
In practice: Nova prepares and completes the work, but the moment a decision genuinely affects someone, it goes to a human. Exactly where that line sits is something we establish together during the intake conversation.